Episode 2: Jared Hall: Building 3A.M. Luxury From Nebraska to Cannes

In this podcast episode, I’m out on the course with fashion designer and entrepreneur Jared Hall, founder of 3A.M Luxury. We talk entrepreneurship, building a luxury brand from the Midwest, learning manufacturing, early money lessons, and what it really takes to level up your life while keeping your job until you’re ready. Check out Jared / 3A.M Luxury: • 3A.M Luxury: https://3amluxury.com/ Books mentioned: • Extreme Ownership: https://echelonfront.com/extreme-ownership/ • Abraham-Hicks (official): https://www.abraham-hicks.com/ • “Balance” (the book we call “Balanced Balance” in the episode): https://thebalancebook.com/ CHAPTERS 00:00 Cold open: “take the shot” + networking mindset 00:15 Intro: golfing 9 holes with Jared Hall (3A.M Luxury) 01:18 What 3A.M Luxury means (mission + mindset) 02:05 Sports background + discipline 04:12 Brian’s path + LA vs Midwest entrepreneurship 05:35 Stepping into design: developing taste + confidence 07:27 Growing up in a big family + being a twin 09:13 Family roles, leadership, and personality 11:57 Designing a bag: prototypes, materials, process 12:30 Finding manufacturers (studying luxury brands like LV & Gucci) 13:47 Vetting factories: quality control + samples 14:38 Materials talk: leather, “genuine” vs real quality 15:03 Golf story + trade shows as relationship builders 17:19 Fishing / Canada trips + resetting the mind 19:59 Early money lessons: reinvesting, paying yourself, margins 21:05 First wholesale deal + how the brand started scaling 26:18 Golf mishaps + pop culture: PGA clip → SNL, Amber Ruffin & Emmys 28:33 Boxing talk: Bud Crawford, Canelo, and Omaha gyms 31:08 Japanese handmade golf clubs (mirror finish) + travel dreams 32:29 Europe travel: red carpets, Monte Carlo, cultural surprises 36:06 Brand awareness & marketing: why Phoenix mattered 39:12 Dubai + travel reflections (culture, food, excellence) 41:53 Early struggles: finance, branding, marketing, e-commerce 45:32 Job vs entrepreneur: strategy, timing, risk 47:46 Cannes Film Festival: walking the red carpet as a designer 49:17 Balance & burnout: “Balanced Balance” + recharging 52:01 Book rec: Extreme Ownership + accountability 54:13 Mindset shift: Abraham Hicks + making change stick 55:53 Closing + Founder Starter Kit (Prairie Founders Club) #PrairieFoundersClub #Entrepreneurship #GolfingWithInnovators #LuxuryBrand #FashionDesigner #SmallBusiness #Omaha