Clean Move (Omaha): the “too small for movers, too big to DIY” business
If you’ve ever bought something on Facebook Marketplace and then realized you have no way to move it, you already understand the wedge. Clean Move is built for those in-between jobs: micro-moves, Marketplace pickups, decluttering help, and junk hauling... where a traditional moving company is overkill and doing it yourself is a hassle.
What makes it different (and why it’s working)
Most moving/junk services still operate like it’s 2005: call, leave a voicemail, wait for a quote, schedule later. Clean Move flips that by making the booking experience the product:
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Instant pricing based on vehicle size + time + distance
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Self-serve scheduling (pick a time slot)
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Add labor if needed (extra set of hands)
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Prepay online so everything is confirmed and clear
That simple “tap → price → book” flow removes the biggest friction point: people hate phone calls, and they hate not knowing what something will cost.
The founder story (why this problem was obvious)
Founder Sloan Nelson is a nurse who spent a few years travel nursing—moving apartments frequently and repeatedly running into the same issue: needing a truck and help… just occasionally. That lived experience became the business.
Go-to-market so far: referrals + social > ads
Early growth has leaned heavily on:
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Word of mouth
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Local social posting (Instagram/Facebook)
Paid search and SEO can come later, but referrals are the clearest signal the service experience is strong.
A takeaway for builders
A great wedge often looks “small” on paper but feels huge in real life. The play here is:
Solve one painful, common moment with less friction than everyone else.
If you want the full breakdown (model, lessons, and the “Uber for moving” vision), read the full post here:
Clean Move: The "Uber for Moving" Idea Taking Shape in Omaha
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